Are you ready to put a foot in the Cloud?

Building and leading a software company, especially a SaaS company, can be both exciting and overwhelming. SaaS (Software as a Service) has taken the business world by storm, emerging as a popular software distribution model over the past few years. Its beauty lies in simplicity—cloud providers host the SaaS applications, which users access over an internet connection. Unlike traditional software, SaaS does not require downloads or installations on physical computers.

The growing popularity of SaaS stems from its scalability, cost-effectiveness, and global reach. SaaS eliminates the need for physical infrastructure, significantly reducing overhead costs, and offers companies the potential for predictable, recurring revenue through subscription-based pricing. However, even the most innovative SaaS products need to be seen, and that’s where launching in the right directories becomes crucial.

In this updated guide for 2025, we’ll take you through 120 SaaS product directories where you can showcase your startup, maximize visibility, and connect with potential customers and investors. Whether you’re just starting or looking to expand your reach, this comprehensive list will give you the edge.

Related Post: Product Launching Case – How to Increase Website Traffic over 400,000 Monthly Visitors in Just 4 Months

Building a SaaS Company Is A Long Process

Before launching your SaaS product, it’s important to acknowledge that building a successful SaaS company is not an overnight task. It requires careful planning, research, and resources.

You need to have a deep understanding of your target audience, including their pain points and needs. This helps in developing a product that provides real value to users. Then comes the product development phase, which is an intensive process that involves design, coding, testing, and optimization. Along with product development, you need sufficient funding—both financial and human resources—to ensure smooth execution.

Many SaaS startups see their true potential unfold after 5-7 years of operation. While you may hear success stories of companies rising to prominence within a year, most sustainable SaaS businesses take time to refine their products, build strong customer bases, and achieve steady growth. Having a long-term mindset is key to navigating the challenges of growing your SaaS startup.

So You Have Your SaaS Company, Now What?

Many startups tend to get carried away after finishing the initial steps in building a SaaS company. Launching the final product is as crucial as the building process and it must be executed with precaution.

Here are pre-launch essentials that you have to seriously consider to transition towards the product launch with ease:

1. Be passionate. Stir some love and a lot of spirit in your team to become more resourceful and creative. You need a positive attitude because you will encounter more difficult times after the launch.

2. Validate your business. Months or at least days before the launch, try to reach out to your target community through social media, polls, and forums. You can make a survey to test the waters, so to speak. This would give you an idea of who will be your future users.

3. Create an attractive pricing plan. It is completely acceptable to offer lower prices compared to the competition but not too low that your product loses its value. Focus on highlighting how you are a lot better than your competition so they will be encouraged to use your product besides the lower price point.

4. Partner Up. There’s no need to be embarrassed about being non-technical with the whole start-up launch process. All you need to do is to tap out the proper team to help you out. You can either partner up with an expert or find someone you can hire to do the technical stuff. You may get lucky and find someone who has the experience and expert knowledge that can make your product even better.

5. Choose a Proper Name. After you have done your research, formulate a startup name that would best describe your company. Removal.AI, for example, is a company that removes the background from images using Artificial Intelligence.

6. Get Domain and Hosting. This is where it starts to get exciting as you are almost really ready to be launched. Domain and hosting are like your address on the World Wide Web. There are plenty of hosting and domain plans that would fit your budget so you will have something perfect for your current needs.

7. Make a Coming Soon Page. Tease the audience with a “coming soon” page on your website. Offer early sign-ups or pre-registrations where visitors can leave their email addresses. You can then send details of the launch date and upcoming promos on the launch.

Launching Your Startup

Choosing the right platforms to launch your SaaS product is crucial for building momentum and achieving rapid traction. The key to a successful launch lies in a solid product launch plan that incorporates everything from selecting launch dates to creating press release strategies and promoting your product in online directories.

Related Post: SaaS Product Launching Strategy For StartUps In 2025

This updated list includes 120 SaaS product directories where you can showcase your startup in 2025. These directories will help you get discovered by a broader audience, provide initial feedback, and offer access to resources that can help you scale your business.

120 SaaS Directories to Showcase Your Product in 2025

To help you out in this very crucial decision, here are top SaaS directories that are considered to be the best for startup companies:

Launch Communities

It will be great to start on places that are designed specifically for startup launches:

1. Product Hunt. product-loving enthusiasts check our Product Hunt for the best new products. It is a go-to destination for anyone who wants to check out the latest apps, hardware projects, tech creations, and more.

2. EmojiLaunch. It is an easy-to-use product launching site where you just have to fill up a form where basic information about your product can be found. Your product will then be added to the list.

3. Show HN. Hacker News is a huge community that can test out your products. They will not only try out your product but will also give you feedback or ask for more information about it. This is useful when you are still in the testing phase of your product. You can then use the feedback to improve your product before the grand launching.

4. TechPluto. Considered to be a credible website that features promising startups, TechPluto is a great place to enhance your visibility and credibility. They have experts who can share in-depth product reviews. They can even arrange for a social media blast wherein the focus is to promote your product using relevant social media platforms.

5. Launched!. The Launched! The submission page is so simple and can be completed in less than 5 minutes. Early adopters will then test out your product so they can make their feedback.

6. BetaPage. This site is the place to be if you want to be found or test out other startups. There are over 30,000 members and this community also includes investors and other founders who can be useful resources.

7. StartUpBase. This community is consists of people who are interested in the latest products and ideas which is why it is perfect for startup launches.

Other Communities Where It Is Possible to Launch

8. Indie Hackers. It is a fantastic site to talk with hackers—-errr people who are quite adept at developing apps from around the globe. Aside from the main forum, there are also pages intended for new products where you can see what members are working on and you can also submit yours.

9. Betalist. This site has both makers and early adopters who exchange feedback to improve startups.

10.  Webdesigner News. This page contains curated stories for designers. Developers will be able to find the latest and most significant stories to inspire and help with growth.

11.  AppSumo. This company partners with the hottest tech brands in the industry. Those who are looking for new products look within AppSumo so you will have plenty of opportunities to grow your business.

12.  Crazy About Startups.  Members will be able to list startups and join a huge startup network with plenty of resources.

13.  Broadwise. This community focuses on meaningful discussions about product and marketing development. It is where you can promote and discuss your ideas and own startup.

14.  Springwise. With over 10,000 innovations on their site, Springwise focuses on helping developers improve their products by solving significant problems in the product.

15.  DesignerNews. The design community is huge and you can find a lot of them on this site. Aside from an area where you can discuss your project, it also allows access to hundreds of exclusive deals from industry partners.

16.  Slant. There are over 2.8 million people who access this site to discover the best and new products.

17.  Dev. This community has almost 700,000 developers to help you grow your startup.

18.  Side Projects. Growing your project is a challenge and a little help won’t hurt. The developers from Side Projects will give you plenty of feedback so you can improve your app.

19.  MakerLog. This site has a dedicated page for “Latest Launches” where you can list your product for some helpful feedback.

20.  SideBar. This site is great at promoting free versions of your product. It ranks the products according to the design so it will be awesome to have your design featured in their charts.

21.  Reddit. As a community website, Reddit is composed of a huge network where people can enjoy discussing different interests. The content topics are so diverse and there are many sub-Reddit sites where you can submit your app for feedback. Some of the popular channels that you can list your product are:

22.  r/Entrepreneur. It is a community where members are open to new ideas. It supports small businesses and startups and it is a good place to network with other professionals.

23.  r/Startups. Just by its name, you can already sum up how this community is for discussing startups. There are posts where you can share your product and there are also areas where you can discuss common content or post requests.

24.  r/Smallbusiness. Although you cannot put up advertisements on this page, it is a great place to find people who can answer questions that are related to starting, owning, and growing small businesses. There is also a pinned post for posting about your business.

25.  r/EntrepreneurRideAlong. This community has individuals who are willing to solve issues on projects together. You can post about the product that you have developed and talk about your journey. Aside from having a place to discuss your product, you can also look for members who will be willing to collaborate with you.

26.  r/SideProject/. This page is a fun place to share side projects. You will find it helpful to hear constructive feedback about your product from other members.

27.  r/indiebiz/. This community is a huge help for those who are starting small businesses. You can list your startup and explore the page for resources and useful insights.

28.  r/IMadeThis/. This page is awesome for showcasing your projects and ask feedback from the community.

29.  r/design_critiques/. Reviews and critiques are quite helpful in improving your design. This community has experienced designers who can share suggestions about your product.

30.  r/growmybusiness/. Optimizing your business growth can be difficult especially if you are inexperienced. This page gives many advice and growth strategies to help you out. You can also post your project here so you can attract both users and collaborators.

31.  /r/shamelessplug/. It is simply a page to shamelessly plug your product. The content is so diverse so you literally can post just about anything and find other members who might be interested.

32.  r/alphaandbetausers/. Innovators can’t tell if their projects are a success without testers. You will want to have users who will be willing to test out your products so you can receive feedback that can help improve your design.

33.  r/coupons/. This page is full of members who are looking for anything discounted. It will be a great place to post about introductory subscription plans for your product.

34.  r/ladybusiness/. Never discount the power of a woman. This place champions women and it would be a huge opportunity to introduce your product to a community that is great at standing up for their rights and principles.

35.  r/roastmystartup/. This page is made specifically for posting startups so other developers can roast it. This will be very helpful if you are looking for constructive criticisms about your product.

36.  r/crowdspark/. Although this page is awesome at the early stages of project development, it is a great community to introduce your startup so you can find other members who have ideas for product development and might be interested in collaborating with you.

37.  r/marketing/. This page is great for learning about different marketing strategies. You can ask for anything related to marketing and receive inputs from a diverse marketing community, such as businesses, vendors, agencies, and brands.

38.  /r/Socialpreneur/. This community is where great entrepreneurial minds meet. You can tell other members about your project and discuss it.

39.  r/AdspaceMarket/. It works as a marketplace for buying and selling ad space. You might not be able to directly post general advertisements but you may find ad space sellers that you can tap for your product.

Sites for Both Old and New Products

40.  Startup Tracker. This site is not only a melting pot of data from startups but also a place where you can post your startup. You can use it to track your growth or study other startups within your niche.

41.  AngelList. This startup community is probably the largest in the world. You can list your startup or hire people to work with you. You may also choose to apply for jobs if you are looking to grow your career by working with other startups.

42.  StartUp Collections. There are plenty of advertising plans that you can explore for your startup on this site. It has all the resources you need to launch your tool in the best way possible.

43.  StartUpInspire. This site serves as an inspiration gallery for startups. You can promote your startup here and explore all other submitted startups so you can draw inspiration and improve your own.

44.  All Startups Info. This site is built for the sole purpose of showcasing startups. You can find a list of conditions and terms before you can submit your startup.

45.  SaaSHub. With almost 152,000 SaaS products on its list, SaaSHub is undoubtedly a growing community of startups. It can gather more than a million page views a month, meaning you will get the right exposure for your product.

46.  Crunchbase. Joining Crunchbase allows you to bring your product master to the market. You will have more time to focus on refining your product as it has solutions that you can use to grow your startup faster.

47.  Startup Buffer. This site promotes startups on its premium directory. You will most likely get discovered through their promotions on the website, social media networks, and mobile apps.

48.  Startup Stash. It has a simple listing process which is why many startups choose to join this network.

49.  SideProjectors. You can showcase your product on this page. It is a great platform to exchange amazing project ideas.

50.  StartUpLift. It features a “growth hacking” process to make sure that startups get to have ultimate exposure for growth. Their services are geared towards helping you to put your business out there. 

51.  Launching Next. Listing submissions are carefully reviewed before they are published. This makes it a great site to list your product because the users are assured of promising submissions.

52.  The Startup Pitch. Startups can be posted right away so more exposure is gained. it means not having to waste more time to make a blog or other marketing stuff just to let other people know about your product.

53.  F6S. It is a nice place to connect and get help from other founders, investors, and accelerators. It currently has over 4 million founders and startups so there is plenty of exposure for you.

54.  Stackshare. Collaborate with other developers and find open source and SaaS solutions that you can use for your startup.

55.  Capterra. Offers a free listing of startups to give you a chance to increase your traffic and direct you to business software buyers.

56.  TheTech Map. It sometimes helps to focus on your city first before expanding to other areas. The Tech Map connects you to relevant events and tech professionals within your city to promote your company in the local scene.

57.  10words. Introduce your company in 10 words or less on this site. Most users are on the go so you will likely get noticed if you are going to be witty with your introduction.

58.  WebAppRater. This site is always on the lookout for fresh and exciting startups. Get your app featured and be given quality reviews from professionals, bloggers, and developers.

59.  AllTopStartups. Publish your app on this site to help widen your reach. It has over 100 thousand followers whom you can show off your product.

60.  AppAdvice. This is a great site to discover new apps, games, etc. You will have a nice exposure for your product if you will have a listing here.

61.  AlternativeTo. This site provides software recommendations to its community. The reviews and comments are generated by users so you will find quality feedback for your product.

62.  Alternative.Me. Most people try to research first before downloading apps on their devices. Alternative.Me is a site where users are given comparisons for them to find the most suitable app.

63.  Startup Resources. While it is a good resource for startup tools, you can still submit your product if it is intended to help other startups to improve.

64.  Feed My App. This site provides reviews for new apps and features them on the homepage. This will give you maximum exposure depending on the submission type that you will for on their publishing options.

65.  Appvita. This is a resource website for the finest web-based applications. They carefully select and review submissions before they share them with the users.

66.  eBool. With over 200 categories and more than 5000 businesses on its directory, eBool offers paid submission options so you can fast track your way to its growing index of products.

67.  Awesome Indie. Is a cool site that features one product every day. They send product recommendations to the users through emails so you will have the best exposure to your target market.

68.  Discover Cloud. There are thousands of SaaS vendors in Discover Cloud and it would be a huge help for you to get noticed if you are among its growing number of high-quality outsourced services.

69.  Betafy. It is a community of startup supporters who will be more than willing to give you relevant feedback for your product.

70.  CrozDesk. Submit your product for review and businesses will be able to read all about it here.

71.  GetApp. This directory has all the best software to help grow businesses. It shortlists apps according to the user’s needs so your product will be introduced to a specific audience.

72.  Appiod. Their team will review your app and will share to the community their experiences. This will help both the users and the developers.

73.  Getworm. Users are given software suggestions from startups based on the interests selected upon signing up.

74.  App Rater. It reviews apps then posts them on the homepage for the users to read and try the apps themselves.

75.  Hackerspad. Provides users with software, alternatives, and reviews so they can choose which tool to have for their business.

76.  Land-book. Promotes your product to the community so that your design can also inspire other developers.

77.  KitDB. This is a huge database of digital tools for plenty of businesses. They simply suggest the best tool according to the industry of the user.

78.  Oye Startups. Provides ultimate exposure as it provides the users with all information about a startup.

79.  Apps 400. Reviews apps for a fee then share them with the community.

80.  Startup Ranking. The goal of this site is to contribute to the growth of aspiring startups. It provides digital exposure so that startups can gain global visibility.

81.  Webwiki. This site provides quality reviews for businesses and websites. It has a very diverse directory so you can easily pinpoint your target market for your startup.

82.  Growingpage. Startups can be submitted for free and they will be promoted on social media channels. The users will be able to rate the products according to their design, potential and functions.

83.  Startups List. This directory highlights startups from all over the world.

84.  Promote Project. Amazing companies get discovered on this website so it is a must to list your product in this directory.

85.  Prefundia. Listing your product is free here but you must be on the top three spots if you want your startup to get featured.

86.  Postmake. There are thousands of developers and business owners that browse this site every month. Users can search the directory for innovations and startups.

87.  Startup Beat. Early-stage startups may be submitted to this site.

88.  SnapMunk. Startup stories are often inspirational. This site features awesome startup stories and ensures that the audience is well-informed of the latest innovations in technology.

89.  SaaSWorthy. Over 40,000 software in 300 categories are listed on this site. It is straightforward to use so your target market can find you. 

90.  Saasified. This site has a very simple UI which means that your target users will be able to find your startup without any problem.

91.  Startup Lister. New startups are featured daily for the users. 

92.  Startup 88. Easily get 100 leads once you pitch your startup on this website.

Publications & Press

93.  Forbes. A trusted global media company, Forbes brings to the audience newsworthy innovations.

94.  The Tech Block. This website is all about tech tips where new digital tools get introduced to the audience.

95.  Gizmodo. A design and technology website, Gizmodo started as a technology blog. It is translated into several languages, including French, German, Japanese, and Portuguese among many others.

96.  Mashable. Aside from being a global multi-platform company, Mashable is a great source of information about the latest in technology. It would give you a lot of exposure if you will get featured in their posts.

97.  Next Big What.

98.  TechCrunch. As an American online newspaper, TechCrunch delivers relevant information about technology, business, startups, and more.

99.  Wired. This publication features emerging technologies that potentially affect the economy, culture, and politics.

100.Tech In Asia. Everybody is well aware of how big technology is in Asia. This news website covers everything about technology innovations, including startups.

New Additions for 2025: 20 More SaaS Directories to Consider

101. UpvoteBell. A platform where SaaS founders can submit their products and collect upvotes for visibility.

102. StartupBlink. A directory and research platform that ranks startups from all around the world.

103. LaunchKit.io. A comprehensive platform for launching and marketing new SaaS products.

104. ErliBird. A beta-testing community that helps startups gather user feedback before their official launch.

105. SoftwareSuggest. A business software discovery platform that offers SaaS product listings.

106. SaaS Advisor. A growing SaaS-focused platform where you can list your startup and get advice from seasoned entrepreneurs.

107. Toolbox Tech. A directory for SaaS and IT tools used by enterprise clients, making it ideal for B2B SaaS startups.

108. FounderFox. An app where startup founders pitch their businesses through short videos.

109. RevGenius. A community for revenue leaders that provides a directory of useful SaaS tools for sales and marketing.

110. Just Launched. A platform dedicated to showcasing newly launched startups across various industries.

111. Startup Alley. A site dedicated to listing and promoting startups that have been recently launched.

112. SaaS1000. A platform that ranks the fastest-growing SaaS companies, offering visibility for early-stage startups.

113. Softlaunch.io. A site for SaaS founders to showcase their early-stage products and gather user feedback.

114. PitchBook. A database where startups can list their product and connect with investors and venture capitalists.

115. G2 Startups. A new division of G2.com that focuses on helping early-stage SaaS companies get discovered.

116. Prelaunch. A marketplace that helps SaaS startups test market demand and build a waitlist before their official launch.

117. SaaS4Startups. A directory specifically geared toward helping early-stage SaaS startups get initial traction.

118. Betabound. A beta-testing community with over 200,000 members, helping startups refine their products before launch.

119. HunterTech. A global directory of tech startups and SaaS companies, providing visibility to investors and customers.

120. SaaS Finder. A new platform that helps B2B SaaS startups get discovered by connecting them with enterprise clients and partners.

Related Post: 10 Things You Need To Do Before Launching Your SaaS Product

FAQs about SaaS Product Directories

1. What are SaaS Product Directories?

SaaS Product Directories are online platforms where SaaS (Software as a Service) companies can showcase their products to a wide audience, including potential customers, investors, and early adopters. These directories often feature reviews, rankings, and detailed descriptions of various SaaS products. Listing your product in these directories can help increase visibility, attract more users, and gather valuable feedback.

2. Why is it important to launch your SaaS product on multiple directories?

Launching on multiple SaaS Product Directories increases the visibility of your product, helping you reach a broader audience and attract more customers. Different directories cater to different segments of the market, such as investors, early adopters, developers, and businesses looking for software solutions. Listing in more directories gives you the chance to gain exposure, receive feedback, and potentially attract funding or partnerships. Additionally, getting listed on well-known directories can boost your credibility and improve your search engine rankings.

3. What are some key features to look for in a SaaS directory?

When choosing SaaS Product Directories to list your startup, here are some key features to consider:

• Audience Type: Ensure the directory caters to your target audience (e.g., early adopters, investors, or businesses).
• Traffic and Visibility: Opt for directories with high traffic or strong community engagement to maximize exposure.
• Cost: Some directories offer free listings, while others have paid or premium options for better visibility.
• Review and Feedback Options: Directories that allow user reviews and feedback can help you understand customer needs and refine your product.
• SEO Benefits: Being listed on reputable directories can boost your website’s SEO and improve search engine rankings.

4. How can I optimize my SaaS product listing in directories?

To get the most out of your SaaS Product Directory listings, follow these optimization tips:

• Craft a Clear Product Description: Use concise, value-driven language to describe your product’s key features and benefits.
• Use High-Quality Images and Videos: Include clear product screenshots or demo videos to help potential users visualize your product in action.
• Highlight Unique Selling Points (USPs): Focus on what makes your product stand out from competitors.
• Incorporate SEO-Friendly Keywords: Use relevant keywords in your listing to make your product easier to discover through search engines.
• Collect Reviews and Testimonials: Encourage satisfied users to leave positive reviews, which can boost your product’s credibility.

5. Are free SaaS directories worth using, or should I focus on paid ones?

Free SaaS Product Directories are absolutely worth using, especially if you’re just starting out and working with a limited budget. Many free directories have strong user bases and can provide good visibility, particularly for early-stage startups. However, paid directories or premium listing options can offer added benefits like higher ranking on the platform, inclusion in newsletters, or featured placement. If your budget allows, a combination of free and paid listings may offer the best results for increasing exposure and driving traffic to your product.

6. How can I track the performance of my product listings across directories?

Tracking the performance of your product listings on SaaS Product Directories is crucial for understanding which platforms are driving traffic and conversions. Here are some ways to track performance:

• Google Analytics: Set up UTM parameters for links used in directory listings so you can track incoming traffic from each source.
• Referral Traffic: Monitor referral traffic in Google Analytics to see how much traffic each directory is sending to your website.
• Conversion Tracking: Set up goals in Google Analytics to measure how many visitors from a directory convert (e.g., sign up for a trial, fill out a form, etc.).
• Customer Feedback: Ask new users how they discovered your product—this can help you identify which directories are most effective.
• Review Engagement: If the directory allows user reviews, track how many reviews you’re receiving and their quality.

Wrapping It Up…

Launching your SaaS startup in 2025 requires a comprehensive strategy that includes not only a well-built product but also a smart go-to-market approach. Product directories are an essential tool to help you maximize visibility, attract early users, and build credibility in the market. With this updated list of 120 SaaS directories, you now have access to a wide range of platforms that can help take your startup to new heights.

Remember, half the battle is about being seen. By choosing the right platforms, you can ensure your SaaS product gets the attention it deserves. So, get listed, get discovered, and watch your SaaS startup grow!

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At SaaSlaunchr, I specialize in creating innovative and results-driven marketing strategies tailored to boost growth for scaling SaaS companies. Let’s collaborate to take your business to the next level! Schedule a call with me today to learn more about how I can support your success.

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