Landing pages are a crucial part of any marketing strategy. Whether you’re launching a product, collecting leads, or driving webinar sign-ups, landing pages help you capture audience attention and convert visitors into customers. But building a high-converting landing page isn’t always easy—especially if you lack design or coding skills. So, how do you simplify the process and still get excellent results? The answer lies in landing page software.

Many businesses struggle with designing pages that convert well or integrating these pages into their marketing tools. Luckily, today’s best landing page software helps solve these challenges by offering customizable templates, drag-and-drop editors, and easy integrations.

Key Stats That Show Why Landing Pages Matter:

• Businesses with over 10 landing pages generate 55% more leads than those with fewer than 10.
• Companies using well-designed landing pages see an average of 6x higher conversion rates.
• 68% of B2B businesses use landing pages to generate new leads for future conversions.

A solid landing page can make or break your marketing campaigns. Let’s explore the best tools to help you create stunning and effective landing pages in 2025.

What is Landing Page Software?

Landing page software provides businesses with tools to create standalone web pages that are designed to capture leads or convert visitors into customers. These tools often include drag-and-drop builders, pre-designed templates, A/B testing capabilities, and integrations with marketing platforms like email services or CRMs.

Most marketers use landing page software to streamline the process of creating landing pages without needing to hire developers or designers. These tools eliminate the need for coding expertise, making it easy for anyone to create pages that work across devices and capture leads effectively.

When Should You Use Landing Page Software?

Landing page software is best used when you want to:

• Capture leads through forms, downloads, or sign-ups.
• Test multiple page designs or calls-to-action (CTAs) to improve conversion rates.
• Promote a specific product or service and need a focused page to drive traffic.
• Run a webinar or event registration campaign.
• Use landing pages as part of your pay-per-click (PPC) or email marketing strategy.

Why is Landing Page Software Important?

Landing page software plays a critical role in the success of online marketing campaigns. Here are some key benefits:

• Increased Conversions: Well-optimized landing pages can boost conversion rates by 2x to 5x compared to standard web pages.
• Quick Page Creation: With pre-built templates and easy-to-use editors, landing page software allows you to create a new page within minutes, saving both time and effort.
• Easy A/B Testing: Most landing page tools offer built-in A/B testing, helping you find out which version of your page performs better.
• Mobile Optimization: Landing page software ensures that your pages are responsive, meaning they look great on both desktops and mobile devices.
• Seamless Integration: These tools integrate easily with marketing automation, email marketing platforms, and CRMs, making your entire workflow smoother.

How to Choose the Best Landing Page Software

Selecting the right landing page software depends on several factors:

1. Ease of Use: Does the tool offer drag-and-drop functionality? How intuitive is the interface?
2. Templates: Does the software provide a wide range of templates suitable for different industries?
3. Customization: Can you edit the templates or add custom code to make the landing page fit your branding perfectly?
4. A/B Testing: Does the platform offer A/B testing to optimize landing page performance?
5. Integrations: Is it compatible with your existing marketing stack? (Email tools, CRMs, analytics)
6. Pricing: Does the software offer a good balance of features and affordability?

Top 20 Best Landing Page Software for 2025

1. Canva

Best for Custom Design Templates

Canva offers an intuitive platform where you can create and customize landing pages. It’s perfect for businesses that want visually stunning, unique designs that help them stand out. The drag-and-drop interface ensures that even those with no design skills can build compelling landing pages quickly.

• Price: Free plan available; paid plans start at $5/month
• Ease of Use: Very user-friendly, no design skills required
• Key Features: Customizable designs, templates, branding control
• Integrations: Easy integrations with email and analytics platforms
• Support: Comprehensive online tutorials and responsive customer support

2. Unbounce

Best for AI-Powered Optimization

Unbounce is one of the top choices for marketers looking to maximize conversions through AI-powered optimization. Its Smart Builder uses artificial intelligence to help you create and optimize landing pages quickly. With over 100+ templates and advanced testing options, Unbounce offers a versatile solution for businesses of all sizes.

• Price: Starts at $90/month
• Ease of Use: Intuitive, but with a slight learning curve for beginners
• Key Features: AI-driven optimization, A/B testing, pop-ups, sticky bars
• Integrations: Works with Google Analytics, HubSpot, and more
• Support: 24/7 customer support

3. Leadpages

Best for Budget-Friendly Options

Leadpages is a great option for small businesses and entrepreneurs looking for a cost-effective landing page builder. With affordable pricing and simple drag-and-drop features, it’s designed for marketers who want to create high-converting landing pages without breaking the bank.

• Price: Starts at $49/month
• Ease of Use: Very easy to use with minimal learning curve
• Key Features: Mobile-responsive templates, lead forms, opt-in text
• Integrations: Email marketing and CRM tools
• Support: Chat and email support

4. Instapage

Best for Enterprises and Agencies

Instapage focuses on providing solutions for large-scale marketing campaigns, making it ideal for agencies and enterprise-level clients. The platform includes collaborative tools, advanced analytics, and personalization features to create and optimize landing pages for large campaigns.

• Price: Starts at $199/month
• Ease of Use: Requires some experience, but very powerful for large teams
• Key Features: Heatmaps, dynamic text replacement, advanced analytics
• Integrations: HubSpot, Salesforce, and other CRMs
• Support: Priority support for higher-tier plans

5. GetResponse

Best for Email and Landing Page Integration

GetResponse is a complete marketing platform that combines landing page creation with email marketing automation. Its easy-to-use interface lets you build high-converting landing pages and connect them to your email campaigns seamlessly.

• Price: Starts at $19/month
• Ease of Use: Easy drag-and-drop functionality
• Key Features: Email marketing, automation, landing pages
• Integrations: Shopify, WordPress, and Zapier
• Support: Live chat and email support

6. Landingi

Best for Agencies and Freelancers

Landingi is an all-in-one platform that allows agencies and freelancers to build unlimited landing pages quickly and without coding. It’s designed to help businesses run targeted marketing campaigns, offering features like A/B testing, conversion tracking, and lead management.

• Price: Starts at $55/month
• Ease of Use: Simple to navigate with a drag-and-drop editor
• Key Features: 300+ templates, lead management, pop-up builder
• Integrations: WordPress, Mailchimp, HubSpot
• Support: Email, chat, and phone support

7. ClickFunnels

Best for Sales Funnels

ClickFunnels is more than just a landing page builder; it’s a complete funnel builder. It allows marketers to create sales funnels that guide prospects through the entire customer journey. Whether you’re selling products, hosting webinars, or building a subscriber base, ClickFunnels offers templates and tools for each stage of the funnel.

• Price: Starts at $147/month
• Ease of Use: Easy to use with pre-built funnels
• Key Features: Funnel building, upsell/downsell pages, membership sites
• Integrations: PayPal, Stripe, email marketing platforms
• Support: Live chat, extensive documentation

8. HubSpot Landing Pages

Best for Inbound Marketing

HubSpot is widely known for its inbound marketing platform, and their landing page builder is no exception. HubSpot Landing Pages are perfect for businesses that want to combine email marketing, CRM, and landing pages in one place. With built-in analytics and personalization options, it’s an excellent choice for generating and nurturing leads.

• Price: Free plan available; paid plans start at $50/month
• Ease of Use: Very easy with drag-and-drop functionality
• Key Features: CRM integration, email automation, lead capture forms
• Integrations: HubSpot CRM, Salesforce, Zapier
• Support: Email, chat, and extensive resources

9. Mailchimp

Best for Beginners

Mailchimp is primarily known for its email marketing features, but its landing page builder is an excellent option for beginners looking to grow their email list. The drag-and-drop editor allows users to create pages easily without technical skills. It’s a great choice for businesses just starting out.

• Price: Free plan available; paid plans start at $13/month
• Ease of Use: Very beginner-friendly
• Key Features: Pre-built templates, audience management, analytics
• Integrations: Shopify, WordPress, WooCommerce
• Support: Email and chat support

10. Wishpond

Best for Lead Generation

Wishpond offers a landing page builder that focuses on helping businesses capture leads. It’s ideal for businesses that want to create landing pages quickly, manage leads, and run contests or promotions. Wishpond also comes with marketing automation features, making it a well-rounded platform for lead generation.

• Price: Starts at $49/month
• Ease of Use: Simple and easy to use
• Key Features: Lead management, A/B testing, pop-ups
• Integrations: Salesforce, Zapier, Mailchimp
• Support: Email, chat, and phone support

11. Swipe Pages

Best for Mobile Landing Pages

Swipe Pages is perfect for creating mobile-optimized landing pages. With its AMP (Accelerated Mobile Pages) technology, pages built with Swipe Pages load incredibly fast, making it ideal for mobile-first campaigns.

• Price: Starts at $29/month
• Key Features: AMP technology, drag-and-drop editor, templates

12. Carrd

Perfect for One-Page Websites

Carrd offers a simple and affordable solution for one-page websites. It’s perfect for personal projects, portfolios, or simple landing pages. Carrd is known for its ease of use and minimalist design templates.

• Price: Free plan available; paid plans start at $19/year
• Key Features: Minimalist design, mobile-friendly templates

13. Lander

Affordable with Simple, Effective Features

Lander offers an affordable landing page builder with basic features such as A/B testing and customizable templates. It’s a budget-friendly option for small businesses looking to create simple landing pages quickly.

• Price: Starts at $16/month
• Key Features: A/B testing, mobile-responsive templates

14. Ucraft

Best for Fast, Responsive Landing Pages

Ucraft is a drag-and-drop website and landing page builder that helps users create responsive pages quickly. It’s ideal for anyone looking to design professional-looking pages without coding knowledge.

• Price: Free plan available; paid plans start at $10/month
• Key Features: Custom domain, designer tools, easy integrations

15. Sendinblue

Combines Email Marketing with Landing Page Tools

Sendinblue is a complete marketing automation platform that combines email marketing, SMS campaigns, and landing page creation. It’s great for marketers who want to run multi-channel campaigns from a single platform.

• Price: Free plan available; paid plans start at $25/month
• Key Features: Multi-channel campaigns, templates, A/B testing

16. Squarespace

All-in-One Website and Landing Page Builder

Squarespace offers beautifully designed templates and an intuitive drag-and-drop editor for building websites and landing pages. It’s perfect for users who want a professional online presence with minimal effort.

• Price: Starts at $16/month
• Key Features: Built-in analytics, e-commerce features

17. Tilda

Best for Creative Designs

Tilda is a website and landing page builder with a strong focus on design and aesthetics. It’s a great tool for creatives and marketers who want to build visually appealing landing pages that stand out from the competition.

• Price: Free plan available; paid plans start at $10/month
• Key Features: 450+ pre-designed blocks, mobile-friendly templates

18. Pagewiz

Best for Agencies Running Multiple Campaigns

Pagewiz is a powerful landing page platform designed for marketers and agencies running multiple campaigns. It offers robust A/B testing, analytics, and customization features, making it a great option for professional marketers.

• Price: Starts at $25/month
• Key Features: A/B testing, real-time analytics, integrations

19. ConvertKit

Great for Creators and Bloggers

ConvertKit is a landing page and email marketing tool built with creators, bloggers, and small businesses in mind. It allows you to create simple landing pages that integrate seamlessly with email campaigns, making it easy to grow your audience.

• Price: Free plan available; paid plans start at $9/month
• Key Features: Landing pages, forms, email automation

20. Strikingly

Best for Quick Setup

Strikingly is an easy-to-use platform that helps you build websites and landing pages quickly. It’s a great option for users who want to get a simple page up and running without any hassle.

• Price: Free plan available; paid plans start at $8/month
• Key Features: Pre-built templates, fast setup, mobile-friendly designs

FAQs for landing page software

1. What is the difference between a landing page and a regular website page?

A landing page is a standalone web page specifically designed for a marketing or advertising campaign, with the goal of converting visitors into leads or customers. Unlike regular website pages, which typically contain multiple links and navigation options, landing pages focus on a single call-to-action (CTA) to drive conversions. This makes them more targeted and conversion-oriented.

2. How does A/B testing work in landing page software?

A/B testing allows you to create two versions of a landing page (Version A and Version B) and test them with different audiences to see which one performs better. The software will split your traffic between the two versions, and based on metrics like conversions or click-through rates, you can determine which page yields the best results. Many landing page software tools offer built-in A/B testing features.

3. Can I integrate landing page software with my email marketing platform?

Yes, most landing page software tools offer integrations with popular email marketing platforms like Mailchimp, GetResponse, and ActiveCampaign. These integrations allow you to automatically sync leads captured on your landing page to your email list, enabling you to nurture and follow up with potential customers easily.

4. Do I need coding skills to use landing page software?

No, most landing page software tools are designed to be user-friendly and don’t require any coding skills. They typically come with drag-and-drop editors and pre-designed templates, allowing you to create professional-looking landing pages without the need for developers or designers.

5. How do I optimize my landing page for better conversions?

To optimize your landing page for better conversions, focus on the following key elements:

• Clear and compelling headlines that capture attention.
• A strong call-to-action (CTA) that tells visitors what to do next.
• Minimal distractions—avoid adding too many links or elements that divert attention from the CTA.
• A/B testing to see what design, copy, or layout changes improve conversions.
• Ensure your landing page is mobile-responsive since many users access pages via mobile devices.

Your Turn…

Finding the right landing page software can make a huge difference in your marketing results. Whether you’re a small business, a startup, or an established company, these tools can help streamline your page creation process and improve conversions. These top tools can give you the power to create pages that convert, test what works, and drive more traffic to your site.

What landing page software are you planning to use in 2025?

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