As a marketer or product manager, A/B testing is a powerful tool that can help you increase conversions and improve customer experience. By running A/B tests, you can compare two versions of a page or email to see which performs better. The A/B testing software market is expected to reach $1 billion by 2025, according
Read MoreIf you are an entrepreneur, then you know that marketing is key to your success. But figuring out how to track and attribute your marketing efforts can be tricky. Data-driven attribution is on the rise among top marketers, who are using it to measure all of their digital channels and understand the impact each touchpoint
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