A high-performing landing page is crucial for converting visitors into leads, subscribers, or customers. Whether you’re running a marketing campaign, capturing emails, or selling a product, an optimized landing page can significantly improve conversion rates.
- 78% of businesses have unoptimized landing pages, missing conversion opportunities
- 48% of marketers create a new landing page for each campaign.
- Having 10–15 landing pages can boost lead generation by 55%.
Landing page software is a game-changer for businesses looking to maximize conversions. In this guide, we’ll explore the best options for 2025 to help you build high-performing pages with ease.
What Is Landing Page Software?
Landing page software is a specialized tool designed to help businesses create, customize, and publish high-converting landing pages tailored to specific marketing objectives. These pages are optimized to drive conversions by prompting visitors to take decisive actions, such as signing up for a newsletter, downloading a resource, or making a purchase.
Key Features of Landing Pages:
- Drag-and-Drop Editor – Easily design pages without coding knowledge.
- Templates & Customization – Access pre-built, customizable templates for a professional look.
- SEO & Performance Optimization – Ensure fast-loading, mobile-friendly designs that improve search rankings.
- A/B Testing – Compare different page variations to determine the most effective layout.
- Integrations – Seamlessly connect with email marketing, CRM, and analytics tools.
- Lead Capture Forms – Collect visitor information with customizable form fields.
Why Use Landing Page Software?
Choosing the right landing page builder can help businesses maximize conversions, streamline marketing efforts, and improve overall efficiency.
- Increase Conversions – High-performing pages encourage visitors to take action.
- Save Time – Drag-and-drop builders simplify the design process, eliminating the need for coding.
- Enhance SEO & Performance – Mobile-responsive, fast-loading pages improve search rankings and user experience.
- Optimize Marketing Campaigns – Seamless integration with email, CRM, and analytics tools enhances tracking and campaign effectiveness.
By leveraging the best landing page software, businesses can create engaging, high-converting pages that drive measurable results.
Top 20 Landing Page Software for 2025
Here’s a breakdown of the best landing page builders, ranked by features, ease of use, and overall value for businesses.
1. Unbounce
Best for Marketing Agencies & SaaS Businesses
Unbounce is a leading landing page builder designed for businesses that require high-converting pages. Unbounce enables businesses to convert visitors into leads, sales, and signups with its comprehensive landing page platform. Offering a range of tools, templates, and optimization resources.
- Price: Starts at $64/month
- Key features: AI Smart Builder, A/B Testing, Pop-ups & Sticky Bars, Custom Scripts & Advanced Analytics
- Integrations: HubSpot, Mailchimp, WordPress, Zapier
- Support: 24/7 chat and email support
2. BitBlox
Best for Startups & Small Businesses
BitBlox simplifies landing page creation with pre-built, fully customizable design blocks, allowing users to edit text, images, and icons effortlessly. With 116 pre-made blocks, endless design variations are possible.
- Price: Starts at $29/month
- Key features: 116 Pre-Built Design Blocks, A/B Testing, Integrated Analytics
- Integrations: HubSpot, Mailchimp, WordPress, Zapier
- Support: 24/7 chat and email support
3. Grapedrop
Best for Bloggers & Freelancers
Grapedrop is a user-friendly web platform that enables businesses to create and publish stunning websites without any coding. Its visual programming language and drag-and-drop interface allow users to design custom pages effortlessly.
- Price: Starts at $4.90/month (Free plan available)
- Key features: Drag-and-Drop Editor, Mobile-Responsive Designs, SEO Optimization Tools
- Integrations: Unsplash, Google Fonts, Zapier
- Support: Email support
4. Pagemaker
Best for E-commerce & Direct Sales
PageMaker is designed to maximize conversion rates with its intuitive landing page builder. Users can quickly create an account, choose from pre-made CRO-optimized templates, and launch campaigns in under 30 minutes, streamlining the process for fast and effective marketing.
- Price: Starts at $20/month (Free plan available)
- Key features: Pre-Made CRO Templates, Quick Deployment, Conversion Tracking
- Integrations: Google Analytics, HubSpot
- Support: Email and chat support
5. Makelanding
Best for Consultants & Service-Based Businesses
Makelandingpage eliminates the need for a designer or developer that enables users to build visually stunning pages that attract more customers and drive business growth. With advanced customization options, smart editing features, and adaptive AI technology, Makelandingpage ensures each landing page aligns seamlessly with a brand’s identity.
- Price: Starts at $29/month
- Ease of use: Drag-and-drop editor
- Key features: AI-Driven Design, Advanced Customization, Smart Optimization
- Integrations: CRM and marketing tools
- Support: Live chat support
6. Optiin
Best for Digital Product Creators & Course Sellers
Optiin simplifies marketing workflows and enhances customer engagement. With its drag-and-drop builder, users can customize pre-made design blocks, smart widgets, and pages effortlessly.
- Price: Starts at $7/month
- Ease of use: Simple drag-and-drop
- Key features: Funnel Builder, Membership Management, Split Testing
- Integrations: Stripe, PayPal, Zapier
- Support: 24/7 support
7. Lindo AI
Best for AI-Powered Lead Generation
Lindo AI streamlines digital marketing by automating landing page creation and organic lead generation. Its AI-powered tools help businesses craft custom marketing strategies, stay ahead of trends, and enhance their online presence with minimal effort.
- Price: Starts at $17/month
- Ease of use: Beginner-friendly
- Key features: AI-Driven Design Suggestions, Automated Marketing Strategies, Lead Generation Tools
- Integrations: CRM, email marketing tools
- Support: Email support
8. Way
Best for Small Business Owners
Way Software simplifies landing page creation with its drag-and-drop builder and customizable templates, ensuring professional, mobile-responsive designs. It helps businesses capture and export leads effortlessly, making it a valuable tool for marketers and small to medium-sized companies.
- Price: Starts at $9/month (Free plan available)
- Key features: Drag-and-Drop Editor, Mobile Responsiveness, Lead Capture Forms
- Integrations: Google Analytics, Facebook Pixel
- Support: Email support
9. Mobiz
Best for SMS Marketing & Mobile-First Campaigns
Mobiz is a mobile marketing platform that creates hyper-personalized landing pages via SMS. It enhances campaigns with rich media elements like images, videos, and social content while enabling seamless online payments through various partners.
- Price: Starts at $4/month
- Key features: Multi-link landing pages, social media integration
- Integrations: Instagram, PayPal
- Support: Online help center.
10. Phonesites
Best for Lead Generation on Mobile Devices
Phonesites allows businesses to create high-converting landing pages without the need for expensive marketers or designers. With a focus on simplicity, it enables users to build goal-oriented pages and guide visitors through the sales process step by step.
- Price: Starts at $41.58/month
- Key features: Mobile-Optimized Landing Pages, Fast Page Deployment, Lead Capture & Follow-Up Tools
- Integrations: CRM, email marketing tools, payment gateways
- Support: Email and chat support
11. LadiPage
Best for Small Businesses & Marketers
LadiPage helps businesses create high-converting landing pages with an easy drag-and-drop builder. The platform offers a vast library of templates, popups, and design elements, making it easy to customize pages.
- Price: Custom pricing for advanced features (Free plan available)
- Key features: No Coding Required, 100+ Popups & Conversion Elements
- Integrations: Google Analytics, Facebook Pixel
- Support: Email support
12. MSSG.ME
Best for Social Media Influencers & Messaging-Based Businesses
Mssg.me simplifies customer communication by enabling direct connections through popular messaging apps like WhatsApp, Facebook Messenger, and Telegram. Users can create a single link for all social profiles, integrate messengers into websites and email signatures, and even generate scannable QR codes for easy access.
- Price: Starts at $4/month (Free plan available)
- Key features: Unified Social Media Link, Customizable Landing Pages
- Integrations: WhatsApp, Messenger, Telegram
- Support: Email support
13. InterFunnels
Best for Entrepreneurs & E-Commerce Businesses
InterFunnels is a cloud-based sales funnel and landing page builder designed for ease of use. It enables entrepreneurs without technical skills to create high-converting pages. The platform also offers marketing automation tools to track and optimize conversions efficiently.
- Price: Starts at $9/month
- Key features: Drag & Drop Page Builder, A/B Testing, Automated Email Follow-Ups
- Integrations: Email marketing tools, payment gateways
- Support: Email and chat support
14. ContactInBio
Best for Social Media Influencers & Musicians
ContactInBio is a micro-landing page builder that helps influencers, artists, and brands create a single bio link connecting all their social media and content. With customizable designs, smart messaging links, and music streaming integrations, it enhances engagement. Businesses can also use it for product sales and payment processing, while built-in analytics track visitor interactions.
- Price: Starts at $4/month (Free plan available)
- Key features: 12 Free Themes + 56 Premium Themes, Smart Links for Messaging Apps
- Integrations: Stripe, PayPal, messaging platforms
- Support: Email support
15. Cloud Funnels
Best for Digital Marketers & Agencies
Cloud Funnels is an online landing page builder with an intuitive drag-and-drop editor, pre-designed templates, and an advanced header builder for seamless customization. It includes built-in SEO tools like meta tags, schema markup, and image descriptions to improve search rankings while ensuring mobile responsiveness.
- Price: Starts at $24/month
- Key features: SEO Optimization Tools, Advanced Header Builder, Mobile-Responsive Templates
- Integrations: CRM, email marketing tools, analytics platforms
- Support: Email and chat support
16. Waveon
Best for Automated Lead Generation
Waveon simplifies landing page creation, eliminating the need for design or coding. Its intuitive interface allows seamless customization to match brand identity. By streamlining operations, it frees up time and resources, enabling businesses to focus on growth while boosting revenue effortlessly.
- Price: Starts at $24/month
- Key features: AI-Powered Automation, Built-in Surveys & Newsletter Tools, Customizable Templates
- Integrations: CRM and email marketing tools
- Support: Email and chat support
17. BEE
Best for Email Marketers & SaaS Businesses
BEE is a user-friendly drag-and-drop editor for creating mobile-responsive emails and landing pages. Users can start from scratch or choose from pre-designed templates to streamline the process. It helps maintain brand consistency by organizing newsletters, marketing, and transactional emails in one place.
- Price: Starts at $25/month (Free plan available)
- Key features: One-Click Export to Email Platforms, Mobile-Responsive Designs, PDF Publishing Option
- Integrations: Mailchimp, HubSpot, Salesforce
- Support: Email and chat support
18. Leadpages
Best for Small Businesses & Entrepreneurs
Leadpages is a top landing page builder with mobile-friendly templates that are easy to customize, even without coding skills. It features alert bars, an integrated Facebook ad creator, A/B testing, and a WordPress plugin for quick activation. Its SEO-friendly design makes it a strong choice for interactive landing pages.
- Price: Starts at $5/month
- Key features: SEO-Friendly Pages, Facebook Ad Creator
- Integrations: WordPress, Facebook Ads, Google Analytics
- Support: 24/7 chat and email support
19. FlyerFunnel
Best for Growing Businesses & Agencies
FlyerFunnel is an all-in-one digital marketing platform designed to streamline business workflows. It features a drag-and-drop builder and templates for quick landing page creation, along with an intelligent CRM for lead tracking and sales management.
- Price: Starts at $48/month
- Key features: Sales Funnel Tracking, Drag & Drop Builder
- Integrations: Stripe, PayPal, CRM software
- Support: Email and chat support
20. Escala
Best for Enterprises & Large-Scale Marketing Campaigns
Escala is an all-in-one digital marketing and sales platform designed to attract, convert, and retain customers. It offers beautifully designed landing page templates and blank templates for full creative control. Each page includes a security certificate for safe navigation.
- Price: Custom pricing
- Key features: SSL-Secured Pages, AI-Powered Design Customization, Built-in Analytics
- Integrations: Enterprise CRM, analytics tools, email marketing platforms
- Support: Dedicated enterprise support
How to Choose the Right Landing Page Software ?
A well-designed landing page can significantly impact your marketing success, helping you generate leads, increase conversions, and drive sales. However, with so many landing page builders available, selecting the right one for your business can be overwhelming. Here’s a step-by-step guide to help you make the best choice.
1. Identify Your Business Needs
Before selecting a landing page builder, determine your specific requirements. Ask yourself:
- Are you creating landing pages for lead generation, sales, or brand awareness?
- Do you need A/B testing and conversion optimization tools?
- Will you integrate the landing page with your email marketing, CRM, or analytics tools?
Understanding your goals will help you choose software that aligns with your business strategy.
2. Consider Ease of Use
Not all landing page builders require coding skills. If you’re a beginner, look for a drag-and-drop editor with pre-built templates to make page creation simple. However, if you need advanced customization, choose a tool that allows you to edit HTML, CSS, and JavaScript.
3. Evaluate Key Features
Different landing page builders offer unique features. Here are some essential ones to consider:
- A/B Testing – Helps you test different versions of a page to determine what converts best
- Mobile Responsiveness – Ensures your page looks great on all devices
- SEO & Analytics – Tracks visitor behavior and improves search engine visibility
- Pop-Ups & Lead Capture Forms – Boosts engagement and collects customer information
- AI Optimization – Automates content creation and layout adjustments for better conversions
4. Check Integrations
Your landing page software should integrate seamlessly with your existing marketing stack. Look for compatibility with:
- Email Marketing Tools (Mailchimp, HubSpot, ConvertKit)
- Analytics Platforms (Google Analytics, Facebook Pixel)
- CRM & Automation Software (Salesforce, Zapier, ActiveCampaign)
5. Review Pricing & Scalability
Pricing varies significantly between landing page builders. While some platforms offer free plans or affordable starter packages, others cater to enterprise-level businesses with premium features. Choose a tool that fits your budget while allowing for future growth.
6. Assess Customer Support
Reliable support is essential, especially if you encounter technical issues. Look for platforms that provide:
- 24/7 chat or phone support
- Comprehensive knowledge bases and tutorials
- Webinars and training sessions for new users
7. Take Advantage of Free Trials
Most landing page builders offer free trials or money-back guarantees. Testing a platform before committing can help you determine whether it meets your needs.
Choosing the right landing page software depends on your business goals, technical expertise, and budget. By evaluating key features, integrations, and pricing, you can find a solution that enhances your marketing efforts and drives better conversions. If you’re unsure which platform to choose, start with a free plan or trial to test different options before making a final decision.
Your Turn… Build High-Converting Landing Pages with the Right Software
A well-optimized landing page is the foundation of a successful lead generation and conversion strategy. Whether you’re a SaaS business, an eCommerce brand, or a small business owner, the right landing page software helps you streamline your marketing efforts and maximize results. But having the right tools is just one part of the equation—executing a powerful growth marketing strategy is what truly drives success.
Looking for a Powerful Growth Marketing Strategy for Your SaaS Business?
At SaaSlaunchr, I specialize in creating innovative and results-driven marketing strategies tailored to boost growth for scaling SaaS companies. Let’s collaborate to take your business to the next level! Schedule a call with me today to learn more about how I can support your success.
Curious about the impact we can make? Check out our success story on how we helped a SaaS business significantly increase website traffic by implementing a strategic growth marketing plan. Read the case study here.
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